business
California farmer and food marketer spar over who can sell white nectarines
By Claire Rush, Associated Press at KPRC 2 Houston / Click2Houston (NBC)
· July 3, 2026
· 6 min read
Thousands of visitors have flocked to Cesar Mora's farm in central California this week to gather free nectarines.He's giving his harvest away rather than watching it rot as he's locked in a legal battle with a company that claims exclusive rights over the variety of white nectarine he grows. He'...
Key takeaway Since 2023, the third-generation farmer in the agricultural community of Reedley in California's Central Valley has been fighting a lawsuit filed against him by Giumarra Brothers Fruit Co.
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Category: business ·
Published: July 3, 2026 ·
Source: KPRC 2 Houston / Click2Houston (NBC) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? Thousands of visitors have flocked to Cesar Mora's farm in central California this week to gather free nectarines.He's giving his harvest away rather than watching it rot as he's locked in a legal battle with a company that claims exclusive rights over the variety of white nectarine he grows. He'...
When was this published? This article was first published on July 3, 2026 by KPRC 2 Houston / Click2Houston (NBC) and curated for Magnolia News readers.
Who reported this story? This story was reported by Claire Rush, Associated Press at KPRC 2 Houston / Click2Houston (NBC). To learn more about how Magnolia News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Magnolia News, or browse our daily briefing and topic hubs .
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