business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KPRC 2 Houston / Click2Houston (NBC)
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in Magnolia News
The X Games reboot, featuring familiar names like Scotty James and Eileen Gu, has significant implications for the Houston area's thriving action sports community. As the X Games expands its team concept, local enthusiasts may see new opportunities for engagement and participation. With the X Games' winter version drawing large crowds and high ratings, it's possible that Houston could host future events, bringing economic benefits and exposure to the city's action sports scene. The involvement of private equity investors and sports capital firms, such as MSP Sports Capital, also suggests that the X Games may be looking to tap into the Houston area's growing sports market. As the X Games debuts its new team concept in Sacramento, local fans will be watching to see how this reboot plays out and whether it will bring new excitement and investment to the action sports community in Magnolia and beyond.
About this story
Original reporting by KPRC 2 Houston / Click2Houston (NBC) . Magnolia News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KPRC 2 Houston / Click2Houston (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KPRC 2 Houston / Click2Houston (NBC) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KPRC 2 Houston / Click2Houston (NBC) and curated for Magnolia News readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KPRC 2 Houston / Click2Houston (NBC). To learn more about how Magnolia News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Magnolia News, or browse our daily briefing and topic hubs .
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